Developed for the Municipality of Verona, that planned to remove parking spaces from central districts to make room for new sustainable infrastructures, this communication strategy reframes a challenging urban transition into a harmonious collective vision.

Drawing inspiration from Verona’s rich musical heritage and its Arena, the campaign adopts the metaphor of a symphony. Rather than focusing on a loss, removing parked cars is presented as making room for new instruments to join the orchestra, supported by the tagline Insieme suona meglio (together everything sounds better).

Leading the workshop process with city councillors and art directing all outputs, my role defined the strategy to turn a political risk into a celebration of shared urban mobility.